The official magazine of
Butterfly Conservation

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Highest Circulating Equine Magazine

Largest publication in the UK that reaches this unique and exclusive readership

Butterfly is the official magazine of Butterfly Conservation, the largest insect conservation organisation in Europe. The magazine celebrates the intrinsic beauty and value of these beautiful creatures through in-depth and inspiring editorial and beautiful photography.

Media pack


of readers are aged over 45

Target market

  • ABC1, typically male, 45 + and living in households with high disposable income.
  • Seasoned naturalists and casual garden butterfly watchers, interested in general wildlife, conservation and gardening.
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