Rider

The official magazine of
The British Riding Clubs

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3rd Highest Circulating Equine Magazine

3rd highest circulating

equine magazine
in the UK

Rider is distributed to all 36,000 of the British Riding Club
members in England, Scotland, Wales and Northern Island

 Media pack
6 issues per year

Over 50% keep their horses on
their own land

89%

of members own at least 1 horse or pony

Target market

  • ABC1 typically 25+ living in households with a high disposable income.
  • Rural and suburban horse riders and owners dedicated to equestrian activities as either a business or for pleasure.
  • Interests include all aspects of equestrianism and country pursuits.
  • 65% take lessons/training
6 issues per year

64% participate in
Show jumping

6 issues per year

72% participate in Dressage

6 issues per year

Over 30% own two or more horses

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